Assistant Professor Delphine Horvath talks about her book, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry
Wednesday, November 15, 2023 | 5pm - 6pm
Watch Live on WebEx *
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.
With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
*Viewers do not need an account with WebEx to access this event. After clicking the link, the event can be viewed either through your web browser or by downloading the WebEx desktop application. If this is your first time using WebEx, please plan on joining the event several minutes before the starting time to troubleshoot any issues.