Visual Merchandising and Display
Co-Author: Martin M. Pegler
This new edition of the best-selling text is for anyone working in and learning about the exciting industry of visual merchandising. Martin Pegler and new co-author Anne Kong (FIT) zero in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of examples from around the world, this text reveals how retailers can optimize their image with their target marketing by adding interest to window and interior displays. New sections on branding have been added to select chapters to guide readers toward ways of incorporating this important topic into their visual merchandising strategy.
- Contains six new case studies and extensively revised and updated images
- Updated chapters on lighting, fixtures, and interactive media reflecting the latest technology and practices
- Expanded sections on store planning including more information about CAD programs, floor plans and planograms
- New sections on Tools for Getting a Job including creating your own website and using platforms like Behance to showcase your portfolio
- Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising
How did you first come up with the idea for this work?
I have been an advisor to Martin M. Pegler and VMD4-6 for many years. Martin asked me to overhaul and update the 7th edition text.
What was your research process like?
Intense. Retail and visual merchandising is changing faster than the speed of light, so eliminated several chapters and added new ones to update and refresh.
Does this work relate to your role at FIT? If so, how?
This texbook relates directly to the courses we teach at FIT in Visual Presentation and Exhibition Design Program. I am also an active designer so I was able to use all of my industry connections. I serve on the executive board of PAVE Global and my work there influenced the book as well.
What was your biggest challenge? What was most rewarding?
Believe it or not, one of my biggest challenges was getting permission for each of the 300 new images I used in the book. In some cases the image I wanted to use to demonstrate a particular design approach was a few months old and the store wanted me to use only current images.
Is there other information we should know?
Our book received The Best Business and Leadership Books of 2018. The top Business and Leadership books of last year picked by Amazon Book Review Editor, Chris Schluep. It is also being considered for translation in Chinese.
- Time to publication: 2 years
- Professor at FIT since 1997